Selected Works
A selection of projects where I've shaped brand, design, and experience — from early-stage startups to established creative teams. Each one shows not just the final work, but the strategic thinking and systems that made it effective.
Branding
Alod
Jewelry brand identity
End-to-end brand creation for a lab-grown diamond company. From logo and visual identity to showroom design, product photography, and marketing strategy — managed through launch and beyond.
Pseudo Lab
Ai organization identity
Complete brand identity for a non-profit AI research organization: logo system, branded goods, social media templates, presentation decks, plus event photography, videography, and motion graphics. Visual language designed to communicate their research mission.
App
TimeBlocks
Mobile calendar app
Complete calendar app redesign that increased downloads and revenue. Rebuilt from structure to UI, including icon design. Created a collaborative system enabling artists to launch calendar themes and stickers through a streamlined CSV-based workflow.
One's Habit
Mobile habit tracker
Complete product design and development for a visual habit tracking app. App UI, animated habit artwork, website design, and Webflow development. Launched on iOS App Store with 4.8-star rating.
Website
Alod - Ecommerce
Shopify E-commerce
Custom Shopify e-commerce for a lab-grown diamond brand. Designed and developed to achieve luxury jewelry standards while maintaining intuitive usability. Complete custom theme development with premium design consistency.
Pixo
Landing page
Landing page design for a mobile app development company. Complete design process from concept and wireframing to final UI and custom illustrations throughout the site. Collaborated with developer for implementation.
Online Art Gallery
Artist Hyunwoo Li
Portfolio website for an artist featuring a curated online gallery and comprehensive exhibition archive. Designed to showcase artwork with museum-quality presentation alongside documented exhibition history.
In progress
Next stop
Habit utility appBrand identity and e‑commerce site for a modern lab-grown diamond startup seeking global presence.
No Fap
Healthy lifeBrand identity and e‑commerce site for a modern lab-grown diamond startup seeking global presence.
Inkyfingerz
Tattoo artist portfolioBrand identity and e‑commerce site for a modern lab-grown diamond startup seeking global presence.
Capabilities
I love beautifully designed products and the process of making things with care. That passion drove me to learn everything I could about making them. Through my journey, I've developed skills across multiple disciplines: brand identity, UI/UX design, web development, motion graphics, photography, and videography.
Services
Branding Design
Website & Mobile App Design
Development
Workflow
Discovery & Listening
Every project starts with understanding your story. I listen deeply to uncover what you're building, why it matters, and who it serves. This isn't just about gathering requirements - it's about finding the narrative that will guide every decision ahead.
Strategy & Concept
With your story clear, I develop a strategic foundation for the work. This shapes everything: the visual approach, the structure, the tone. Whether the project calls for bold complexity or elegant simplicity, the concept emerges from what makes sense for your goals and audience.
Design & Build
This is where strategy becomes tangible. I sketch, design, and build - moving from rough ideas to refined execution. Each decision ties back to the strategy. The process is iterative, thoughtful, and focused on getting the details right.
Delivery + Support
I deliver complete, polished work - but I don't disappear after launch. I stay available for questions, adjustments, and ongoing support. Your project matters to me beyond the handoff, and I remain invested in its success.