Tech Company Landing Page — PIXO

Landing page design for a mobile app development company. Complete design process from concept and wireframing to final UI and custom illustrations throughout the site. Collaborated with developer for implementation.

Project Role:

Graphic Designer

Ui Designer

Project brief.

Goal and Objectives

A startup with a poor Wix site needed a proper landing page to attract quality talent and demonstrate their capabilities. The goal: create something trendy and extremely minimal while showing what makes them unique. Pixo specialized in visual iOS apps — photo editing, creative tools, design utilities. The site needed to reflect that visual focus without losing simplicity. Strategic custom illustrations and color choices became the solution, communicating their design expertise within a clean, minimal framework

Challenge

Every project has its own keystone.

Illustration became the brand voice. Rather than typical startup landing pages heavy on text, I let visuals tell the story. Data graphs transformed into wavy ocean lines with the company's ship symbol navigating them — playful yet professional. Custom vector illustrations of team members maintained visual consistency throughout. This illustration-driven approach made a small organization feel more established and design-forward without adding complexity.