Challenge
Every project has its own keystone.Two technical challenges defined this project. First, building a filtering system that worked across both product categories and detailed diamond specifications (size, shapes). Second, creating three distinct collection page templates — high-end luxury, everyday jewelry, and events — each with unique visual treatment. But design was only half the solution. The real breakthrough was building a product management system that let the client easily upload products and have them automatically route to the correct collection with proper filtering, all working intuitively without technical knowledge required.
